Are you a Live Seller? Do you see other Live Sellers selling out their shows? Or are
you just fascinated with starting your own Live Selling business? We will help you get your live-selling business going with 10 Quick Tips.
Social media plays a significant role in marketing; brands have increasingly started recognizing the potential of popular social media channels like Instagram, Facebook, TikTok, and more.
Before going any further, it's essential to understand what live Selling is and entails.
What is Live Selling?
This is a unique promotional method where retailers use a live stream to showcase their products.
This is done on social media channels with a live-streaming option like Facebook, Instagram, TikTok, Amazon Live, and platforms like Twitch that are popular for their live-streaming.
Brands use live streams to show and discuss their products, and the biggest selling point is that customers get to see the products in real-time.
This is a great way to build trust in a brand, especially if it only operates online.
Brands that use Live Selling say that the conversion rates are about 10x higher than conventional selling!
If you're an entrepreneur with an online venture and have been on a hunt to increase your sales, incorporating live Selling into your marketing strategy might help you achieve your goals.
Tips to Make Your Live Shows A Success
Live Selling sounds like the best thing out there for online businesses, but just like every other marketing plan, there are steps you need to take to ensure you maximize.
We've compiled a list of tips to help you start selling live smoothly!
1. Choose the Right Social Media Platform
In today's day and age, many social media platforms are available for free. Some examples include Instagram, TikTok, Facebook, Snapchat, Amazon Live, YouTube, and more.
When it comes to Live Selling, selecting the most appropriate social media channel for your business is important. It entirely depends on your target demographic and which platform they use the most.
For example, if your primary target audience is Gen Z (teens), streaming on TikTok might be your best choice. Similarly, if your brand actively sells to millennials, consider doing live Selling on Facebook.
However, there's no hard and fast rule that you can only use one social media platform for live Selling. An omnichannel (multiple platforms at one) presence has proven quite effective whether or not your primary audience consists of more than one demographic.
Please, don't get too caught up in research. You want to avoid ending up with analysis paralysis. Sometimes you need to make a decision and go with it. Then you can adjust your business model as needed.
2. Pick Your Timing Carefully
All businesses are customer-driven, so you will always want to consider the availability of your viewers. This doesn't mean you must live and breathe by their availability. You need to consider it.
If you primarily sell to Gen-Z, they might be in school, leaving them with little time during the day to watch your lives.
An excellent method to ensure a desired number of viewers is to directly ask your customers. For example, use the Instagram Story option to create a poll of various days and times and schedule accordingly!
3. Engage With Your Viewers
The primary purpose of Live Selling is to literally sell your products to the viewers. However, just like any other promotional method, it has to be interesting enough to keep your audience engaged.
Long durations with monotonous content can bore your customers. After all, short video content is popular because the initial attention span of audiences is short.
Another tip to remember is to keep your live streams interactive! Be conversational when you reply to the comments, answer questions, be down to earth, relaxed, and breathe. This will go a long way in establishing customer loyalty.
4. Create a Sense of FOMO
Use FOMO (Fear of Missing Out) to maximize sales!
Live streams are the best way to ignite FOMO in the customers as they see the products demonstrated in the video in real-time. They then start to see other viewers buying. It gives the sense of seeing the product 'for real' and is different from seeing carefully shot product images businesses post on their website and social media platforms.
For example, after showing your recently launched products, you could say they’re a limited stock available and is on a first-come-first-serve basis.
5. Promote Your Live Selling Session
Promote your live streams pre and post-stream.
This means to create short video content, create posts, send emails, word of mouth, or any other method to get the word out to your audience.
To ensure many viewers are informed about your live streaming, it's essential to promote it on your feed and stories beforehand so people can join the live session on time.
Create google Calendars viewers can subscribe to.
If your platform saves the lives for viewers to watch later, you can direct current viewers to watch prior videos. They can even shop from those!
6. Create a Pre-Stream Checklist
Make sure you check everything before starting a live stream. This includes the inventory of the products you want to show, the purchase links, and more.
You need to create a checklist, so you don't forget anything! Eventually, it will become intuitive, but it can be a lot to handle when starting.
7. Tell Your Viewers How to Buy
It seems like a duh, but many live sellers forget to tell their viewers how to buy the product. It's easy to get wrapped up in showing the product and engaging with customers that it slips your mind to show them how to buy.
Often the viewer is so captivated by your performance or the product they forget to buy. You need to call them to action to purchase and show them how. Hold up another phone and walk the viewers through the buying process.
8. Answer Questions
This is another seemingly, duh, moment, but live sellers often forget to read the comments section. You must answer your customers' questions, or you will lose sales.
Answering one viewer's questions will also answer other viewers' questions. This will help convert a non-buyer into a buyer.
9. Know Your Product
Don't go live without knowing your product. Nothing is worse than watching a live seller struggle to answer basic questions or listen to them, as they obviously have no idea what they are selling.
Do your homework. Heck, a quick 10 minutes google search before going live will help you remember your product's features and benefits.
10. Know When You're Going Live Next
It's the end of your live or heck, even in the middle of your live, and viewers are asking when your next live will be. It's inevitable.
You are losing out on future sales if you don't have an answer. Always know when you will be live next.
Parting Thoughts
Live commerce is popular for a reason, and increasingly, more and more brands that sell online are taking advantage of the untapped potential of live streaming and its positive impact on sales.
Keep following our blog for more information and tips on starting or growing your online business!
If you plan to sell jewelry, oysters, or product reveals like ring bombs or jewelry bombs, check out DezLin.
DezLin is a family and US-veteran-owned business with the widest collection of product reveals, oysters, and high-quality jewelry at affordable prices as we are the manufacturers. The best part about choosing us as your supplier is that we ship all orders on the same day, so you can start selling faster and more consistently! Nothing worse than being out of product when a customer is ready to buy.